3 Crucial Things to Consider For Your SEO Strategy In 2022

October 13, 2022
Blogging

Recognizing the necessity for an organized, research-based strategy to SEO that takes into account a wide range of ranking variables is critical as you move ahead through 2022. In this blog post, you’ll learn about five factors that will be important in the coming year.

Back in September of 2021, Google had a market share that was equatable to 87 percent. Because of this, Google is universally recognized as the market leader. An all-encompassing approach will also have an affect on secondary search engine rankings, such as those in Bing, Yahoo, DuckDuckGo, Ecosia, and so on.

1. Expertise, Authority, and Trust (EAT)

The quality of the content on a website is determined by a combination of three different ranking factors, which are referred to collectively as “EAT.” These factors are expertise, authority, and trust. The distinguished SEO Periodic Table, which was published by Search Engine Land and is a part of Google’s Search Quality Rater Guidelines, recognizes EAT as one of the most crucial ranking factors. This citation can also be found in Google’s Search Quality Rater Guidelines.

The BERT (2019) and MUM (2021) improvements from Google illustrate the company’s dedication to providing people with highly relevant content based on sparse keyword data. Businesses like Currier Marketing Agency that focus on maximizing EAT components are best positioned to meet Google’s requirements for content quality. 

2. Core Web Vitals

One of the greatest algorithm updates of 2021 is Google’s “page experience update,” which is expected to have an affect well into and after 2022. Google stated that it would complete integrating page experience ranking signals to desktop sites by February 2022.

“Page experience is a set of signals that quantify how people perceive the experience of interacting with a web page beyond its pure information value,” according to Google, is how they define the update.

The upgrade focuses on three user experience features, generally referred to as “Core Web Vitals,” in addition to a number of elements: greatest contentful paint, first input latency, and cumulative layout change. If these on-site components are taken into consideration, user experience will be enhanced beyond EAT-based ranking criteria.

3. Link Building and Citations

One of Google’s oldest and most fundamental methods of developing a site’s reputation is link building, which is still a significant ranking component. Citations are the local businesses’ equivalents to links.

There are no signs to imply that link building will no longer be a significant part of SEO efforts by 2022. When taking an active stance toward link-building (which will frequently take the form of outreach), three criteria are relevant:

  • Quality: Those from reliable, high-quality websites are given significantly more weight than links from inferior sources.

  • Quantity: In general, you want to build as many linkages as you can.

  • Anchor text: Build a diverse and pertinent anchor text profile as your primary goal.

Conclusion

It is easy to fall victim to the misconception that there are no constants in SEO. But in reality, ranking variables shift much more incrementally than many businesses think.

The fundamental principles of user-centered site design, high-quality content, and citation-based trust haven’t altered much since Google started operating online.

When creating your SEO strategy, you ought to have this in mind. Even if specific technical requirements change, the long-term success — in 2022 and even beyond — will be guaranteed by carefully laid foundation that puts the user experience above all else.